Vvip Style Pvr Cinemas
- Delhi reports lowest new cases since August-end; recovery rate above 90 pc. The new cases slipped below 2,000 mark after remaining below 3,000 mark for three consecutive days.
- PVR VVIP - Raj Nagar Extension 2nd Floor, VVIP Style Mall, NH 58, Delhi-NCR, Delhi, 201001.
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| Type | Public |
|---|---|
| |
| Industry | Entertainment (Movie Theatres) |
| Founded | June 1997; 23 years ago |
| Headquarters | Gurugram |
| 170 (800 screens)[1] | |
Key people | Ajay Bijli (Chairman and MD) |
| Revenue | ₹31,187 million (US$440 million) |
| ₹1.83 billion (US$26 million) | |
Number of employees | 1,600 |
| Website | www.pvrcinemas.com |
PVR Cinemas is a film entertainment company in India. The company started as a joint venture agreement between Priya Exhibitors Private Limited and Village Roadshow Limited in 1995 with 60:40 ratio. It began its commercial operations in June 1997. The company is founded by Ajay Bijli who is the chairman and managing director of PVR Cinemas. Ajay Bijli's brother Sanjeev Kumar Bijli is the Joint Managing Director of PVR Ltd. The company also operates a pro-active CSR wing under PVR. The first PVR Gold Screen was introduced in Forum Mall, Bangalore.
History[edit]
PVR Cinemas VVIP Style Mall; Raj Nagar Extension; Ghaziabad; Uttar Pradesh 201017; India 1.3 KM distance Detail. Umesh Pasi Rumatpur Maharana Pratap Marg; Meerut Road Industrial Area; Ghaziabad; Uttar Pradesh 201002; India 1.7 KM distance.
PVR Cinemas has its origin as Priya Cinema in South Delhi, the Cinema was named after Priya Jaisinghani and was bought by Ajay Bijli's father in 1978, who also owned a trucking business, Amritsar Transport Co. In 1988, Bijli took over the running of the cinema hall, which was revamped in 1990, and its success led to the founding PVR Cinemas.[2][3]
In 2003, ICICI Ventures invested ₹40 crore in PVR when Priya Village Roadshow decided to pull out of the partnership.[4] In 2012, Kanakia group owned CineMAX cinema chain was bought by Cine Hospitality Private Ltd, a subsidiary of PVR Cinemas for ₹395 crore (US$55 million), making PVR the largest cinema chain in India.[5][6] In May 2016, DLF group owned DT Cinemas was bought by PVR Cinemas for ₹433 crore (US$61 million).[7][8]Recently PVR Cinemas ventured into a new cinema concept- Superplex in Noida. The cinema has 15 screens with IMAX, 4DX, Gold Class, a playhouse and mainstream auditoriums. PVR Cinemas has invested ₹48 crores in this new venture. PVR's first 'Gold Screen' was launched in Indore in 2007.[9] Recently, PVR Cinemas in association with HP India has launched Asia's first Virtual Reality (VR) Lounge at PVR ECX, Mall of India, Noida.
In August 2018, PVR Cinemas announced their acquisition of Chennai-based SPI Cinemas for ₹850 crore in a cash and stock deal.[10]
In August 2019 PVR Cinemas crossed its 800 screens milestone count in India.[11]
PVR Playhouse[edit]
The idea behind PVR Playhouse is to give kids a space where they can watch movies that engage them in the way they want to. Aimed at 3 to 12 year olds, the Playhouse includes a special 49 seater movie auditorium showcasing children's movies/animated content.
This format is available only in Delhi, Mumbai and Hyderabad.
PVR 4DX[edit]
PVR's 4DX is the second cinema chain in India to introduce 4DX in the country after Cinepolis. PVR has signed 22 theater agreement with 4DX which is the largest in the country out of which 18 are open. One each in Pune, Ahmedabad, Surat, Chandigarh and Indore, four in Bangalore, five in NCR and two in Mumbai, Hyderabad, whereas three more coming up by end of the year at Ludhiana, Pune and Kolkata, NCR among others.[citation needed]4Dx has movie effects like Air, Wind, Water, Lightning, Snow, Rain, Smoke, Scent, Fog and mainly the Seat Shaking. The effects make you feel like a part of the movie.
References[edit]
- ^'Movie Tickets Online Booking Delhi-NCR, Check Showtimes & Watch Trailer at PVR Cinemas'. www.pvrcinemas.com. Retrieved 26 October 2019.
- ^'Questions & Answers: Ajay Bijli'. Wall Street Journal. 24 November 2009. Retrieved 24 September 2014.
- ^Peerzada Abrar (24 August 2012). 'How Ajay Bijli, the man behind PVR, managed to crack the movie theatre business in India'. The Economic Times. Archived from the original on 14 June 2015. Retrieved 24 September 2014.
- ^'Business Standard'. Archived from the original on 20 October 2011. Retrieved 29 November 2011.
- ^'PVR bought Cinemax for Rs 395 cr, becoming country's largest multiplex'. Firstpost. 29 November 2012. Archived from the original on 2 December 2012. Retrieved 29 November 2012.
- ^'PVR Acquires 69 percent Stake in Cinemax for 395 Crores'. Biharprabha News. 30 November 2012. Archived from the original on 25 July 2015. Retrieved 25 July 2015.
- ^'PVR acquires DLF's DT Cinemas for Rs 433 crore'. Times of India. 31 July 2016. Archived from the original on 17 September 2016. Retrieved 25 July 2015.
- ^Urvi Malvania (11 February 2015). 'Coming soon: Multiplex boom across India'. Business Standard. Archived from the original on 25 July 2015. Retrieved 25 July 2015.
- ^'Indias thirst for gold hits cinemas'. Financial Times. Archived from the original on 23 May 2017. Retrieved 8 November 2016.
- ^'Archived copy'. Archived from the original on 16 August 2018. Retrieved 16 August 2018.CS1 maint: archived copy as title (link)
- ^www.ETBrandEquity.com. 'PVR announces crossing of 800 screen count in India - ET BrandEquity'. ETBrandEquity.com. Retrieved 19 April 2020.
External links[edit]
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Vvip Style Pvr Cinemas Chennai
While lights, camera and action are gaining momentum, the latest one to which everyone is excited about is the sound effect in the entertainment industry. Both Hollywood and Bollywood are adopting the Dolby Digital sound for providing viewers with the best experience. The largest multiplex chain in India, PVR, has now tied up with Dolby Atmos for its 50 screens in India to provide an enhanced cinematic experience. What does this tie-up have in store and what are the other plans on the anvil, Ajay Bijli, Chairman & Managing Director, PVR Ltd, unveils.
What led to the tie-up with Dolby?
Our relationship with Dolby goes back to 1990 when we opened our first cinema in Delhi, Priya. At that time, I needed to play Hollywood films and Warner Brothers were not giving us good films so the only way to do that was to install Dolby. We were the second cinema in the country to adopt Dolby. When it comes to seating system, projection system and sound system, we want nothing less. So together we have been creating an incredible experience for the audience. We will be installing Dolby in screens with 250+ seats. These will primarily be in metros. Few properties in Mumbai, Bengaluru, Hyderabad and Chennai have been identified. So out of 50, almost 20 properties we have identified. These are the ones with big Audis where we will be installing Dolby. It’s costing us Rs 40 crore for the entire 50 screen tie-up for two years.
How do you decide on the tie-ups?
Whatever is new in terms of technology, we try to introduce that. So we always keep an eye on that to see what will be acceptable to Indian audience. Experiments are still being done. We did it with IMAX last year. Things are happening on the projection side as well. I can’t disclose all the details.
Does July seem to have been the best month for PVR?
July has been fantastic with Bahubali, Bajrangi Bhaijaan and Drishyam. Even Hollywood films have done very well. I am very happy with the films in the pipeline. So the appetite of people to go out has increased. So last year wasn’t such a good one. This is looking like a blockbuster.
How far are you with DT acquisition?
For DT Cinemas, we are waiting for regulatory approval from CCI otherwise the acquisition is over.
Will the industry see any further consolidation?
I don’t see any more consolidation happening. A lot of action happened last year. Again if something has to happen, it will take some time.
Tell us about the three-pronged strategy of PVR.
In last two-three years, we have opened PVR Talkies in cities like Ujjain, Nanded, Latur, Raipur, Bilsapur, Pathankot and Panipat. This is our no frills model. Then we have PVR Cinemas where more than 300 screens are there. Then we have PVR premium cinemas, where we have a gold class. This three-pronged strategy of having three different segments in target is still very much there. As the whole country is under check, the growth will be everywhere. We have to see how growth happens with malls. We are conscious about locations. We don’t want to build cinemas anywhere. Even in small town locations have to be right. We have 80 lower-end screens in Tier 3 cities. We will have 150 in the next two years. Overall we are growing 70-80 screens everywhere.
How are the bowling alley and IMAX businesses performing?
One of our bowling alleys in Vasant kunj was closed because of the problem in the mall not because of the business. It was perhaps our highest grossing centre. So there wasn’t a problem with the business. The developer had some issues with the authorities. But by and large that’s a very profitable business for us. Under IMAX, we have got one opened and another is ready as we are just waiting for licenses in Bengaluru. With IMAX, we will play Hollywood content only. For this, we have to choose catchments having highest consumption of Hollywood films. In Delhi/NCR, Noida will be the first.